Economic Crisis and Managers' Behavior: Planned Behavioral Theory Approach

The purpose of this study is to put forward the behavioral trends of the trading firms in the face of economic crisis. A questionnaire study is conducted to 167 firms and their behavioral aspects in crisis period is modeled using planned behavioral theory. The empirical analysis is conducted using Structural Equation Models (SEM). The findings show that the subjective norms and perceptions effect self-confidence and decisions. The results may help in taking necessary measures for operational continuity of the firms in a more rational environment.