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Analysis of Sales Industry in Shandong Province Based on Huff Model

This study aimed to compare the predict retail sales of local markets in Mid-sized city of China of Shandong province with the Huff model. Using the Huff Model, we examined whether the predicted retail sales of local markets may be different in city of Chinese cities stores. The probability that a customer shops at location depends upon the store size and the travel time factors calculated by the Huff Model. Therefore, people in a mid-sized city are more sensitive to store size, because a bigger store size means greater opportunities, incentivizing consumers to travel further to competing stores after passing by nearer, smaller stores. Our study is designed to use the Huff model for estimating the λ(λ=2) in the mid-sized city with store and to examine where the different potential retail market between city in shandong province and other cities. We found that the predicted retail sales of shopping malls have a greater value than others for estimating the λ(λ=2 >λ=1).This study has some limitations. First, the data is somewhat restricted in that the subject stores do not represent all of the stores in city of Shandong province only. It is further suggested in this study that more databases be developed throughout such other cities as beijing and that a different parameter value in the Huff Model be utilized for λ mid-sized cities.

Abstract

1. The Introduction

2. Revising the existing models

3. Introduce of Shandong province distribution

4. Estimation the Huff Model

5. Discussion and Conclusions

References

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