Empirical Study and Measurement of College Students' Consumption of Social Responsibility

In recent years, the social responsibility consumption has become an increasing concern in the social and academic circles. This article is based on research results about the social responsible consumer behavior at home and abroad, and combined with the consumptive characteristics of contemporary college students, rebuilds the impact scale of the college students' responsible consumer behavior on the basis of the research of domestic and foreign scholars in related field. It respectively includes Social responsibility, safeguard of consumers' rights, energy conservation, protection of environment and moderate consumption. This article is analyzed empirically based on the survey data of college students in Shandong province. With the research methods of SPSS and then AMOS21.0, it implemented an exploratory and confirmatory factor analysis, showing the data has higher internal consistency and validity. Through this research, it makes up for the lack of social responsible consumer behavior' deficiency classification, offers the basis for social responsibility localization of consumption, and provides empirical foundation for constructing a harmonious society.