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The Impact of Medical Tourism in Conjunction with Local Festivals on the Regional Financial Performance

This study conjunction medical tourists and local festivals to develop and attract a wide range of products aimed at the medical tourists through the linkage of such traditional markets and cultural tours and shopping K-farm (rural experience-based medical tourism) that contribute to the region's financial performance to present the future direction of the continuing development of medical tourism and local festivals by the study plan for and provide research data to help lead to development of tourism and medical tourism through festivals and activities aims. First, the quality of medical tourism, awareness, activation was investigated as having a positive effect on the operational management of the local festivals. Second, the quality of medical tourism, awareness, activation was investigated as having a positive effect on product management of local festivals. Third, the survey was that the operational management and product management of the local festivals that a positive effect on the region's financial performance. Fourth, the perception of the quality of medical tourism and medical tourism are based on the operating and financial management and merchandise management was to investigate high. However, medical tourism activation was investigated that it does not affect the financial performance area.

Abstract

1. Introduction

2. Background

3. Method

4. Result

5. Conclusion

References

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