A Study on the Plan of Competitive Power Strengthening in the Nadle Store

Large-scale distributors have been trying to enter SSM for small street commercial market, since local distribution market is full of large discount Marts few years ago. On the one hand, the number of large discount Marts has been increased 10 times more during past 11 years. On the other hand, the number of local traditional markets & corner shops has been dramatically decreased by 14M. Retail dealers only maintain their business to earn a living due to the lack of system & information of customer trend & market situation. Under this severe situation, this phenomenon has given an impact on the decrease of small distributors owned by retailers. Therefore, this research suggest operating new distribution channel called "Foothold style Kosamart" which co-operate with joint distribution center & large discount Mart so as to provide small & middle-size distributors to give direct solutions in business disruption. What we can achieve via this new distribution channel is that the limited point of "nadle shop foster project" related to building joint distribution center and improvement of wholesale role would be solved.