The Competitive Strategy of Traditional Markets in the Jeju Region

This article was described for the purpose of understanding a characteristic and present situation of Traditional Markets in Jeju and practiced to provide that build or deplete strategy of sphere. The authors indicated the problems that Jeju's traditional markets are confront with: small scale, bipolarization of category in retail store, insufficiency of convenience facilities, weak of sales and marketing promotion, inadequacy of customer satisfaction management. We analyzed the characteristics and status of Jeju traditional markets and explore ways to strengthen competitiveness of Jeju traditional markets with using secondary data. As a way to strengthen the competitiveness of Jeju traditional markets, it presented separately in the structural aspects and store management aspects of traditional markets. Competitiveness problems of the traditional markets is prerequisite creation should be approached from the perspective of coexistence that mutual development. Therefore, the competitive strategy in Jeju's traditional markets are premised on complementary cooperation partnership rather than competitive relationship with discount retail store and the balanced development of regional economy, improvement of resident's quality of life, maintenance of employment, and creation of job. Moreover, marketing strategy of Jeju's traditional markets must necessitate selection of target segmentation market and the theory forme to develop a competitive advantage.