Influence of Characteristics of Selecting Eco-Friendly Agricultural Goods on Satisfaction

The Purpose of this study is on Influence of Characteristics of Selecting Eco-Friendly Agricultural Goods on Satisfaction. The data collection for this research has conducted through a survey for 200 consumers using stores specializing in eco-friendly agricultural goods in the age of 50s and older, and utilized 178 valid samples for final analysis. The research results showed as follows: First of all, the characteristic of selecting stores specializing in eco-friendly agricultural goods all showed static influence on satisfaction. Secondly, the satisfaction of the consumer on the eco-friendly agricultural goods specialty products had significant static influence on intention for continuous usage. That means the consumers have an intention to use the current stores specializing in eco-friendly agricultural goods continuously, and it was better than using general stores if the conditions were maintained.