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학술저널

The Effect of Reputation of Culture Oriented Markets on Revisit Intentions and Word of Mouth Effects for Traditional Markets

Raditional markets lose competitiveness and gradually disappear due to many reasons. Previous researchers cited insufficient parking spaces and the inferiority of physical environments as the reasons (Yoo et al., 2009; Hong, 2008; Hur & Song, 2009). Other reasons mentioned include the lack of management mind and health problems of market merchants due to aging and decreases in rural populations due to urbanization.(Chung, 2009; Park, 2015). The purpose of this study is to measure the effect of reputation of culture oriented market on revisit intention and word of mouse effects for Traditional Market. 5 point Likert-scale has been adopted for this study designed based on previous study. Used SPSS ver.22, factor analysis & Cronbach's alpha, correlation, regression test were made. 277 samples were used for analysis.

Abstract

1. Introduction

2. Theoretical Background

3. Research method

References

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