The Integrated Approach of Institution Based View to the Path of Performance on the Start-Ups in Foreign Market

The purpose of this study was to investigate the impact of knowledge codification capability (KCC) factors among the start-up firms. Antecedents were set by diversity of external knowledge (DEK), novelty of the external knowledge (NEK). The research has set up the institution based view corresponding to the knowledge assets of start-up and to knowledge codification capability. The research model was presented to examine between the knowledge codification capability based on strategic perspective, the operational performance of start-up. In addition, it constructed an integrated model that is able to analyze the moderating effect by setting institution based index as an external environment factor. The main aim of this article is to analyze the characteristics of the knowledge structure as a source of competitive advantage to the start-up firms participating in the global competition. In the moderating effects analysis, it is expected to examine in detail the role of institution based index as an external environment factor.