A Study on Unfairness of Customers according to New Management Strategy at Polarization of Retail Business for Traditional Market

The purpose of the study is to inspect the actual conditions in market control and to understand problems of high market control in large-sized distributors. By examining cases of foreign distribution market, this study suggests a policy for the development in distribution and manufacturers as well as competition in distribution business. Not only advanced distribution businesses in foreign countries but also large businesses in Korea that had good finance, organizations and management skills have triggered the scale in economy, and have distribution markets changed structures in markets. This study examined the effects of psychological change in distribution environment upon commercial areas. It investigates consumers' experience and theory, then, suggests the power of new management strategy for growth of retailers. Regular and/or irregular inspection shall inspect unfair trade such as large scaled distribution's unfair increase of sales commission. Structural solving shall be done to have competing conditions such as improvement of market monopoly. Agreement and standard trade agreement shall be made to create win-win culture. In order to prevent unfair trade, it is necessary to make legal enactment, authorized investigation, strengthening of punishment, and fair trade agreement.