Analysis of Preceding Study on Domestic Turnover Predicting Model

In this study, turnover estimation study through analysis of commercial sphere was intended to be analyzed by estimating turnover that is desired to be occupied by outlets in commercial sphere. In addition, its objective is to develop new business launching strategy model based on outlet location analysis and apply it to practical work. Among the studies of location and commercial sphere analysis, theses by statistical analysis were excluded as they are belonged to marketing theses rather than location and commercial sphere analysis and studies that just focused on location and commercial sphere analysis only were selected and analyzed. In this study, correlation between dependent variable and independent variable of turnover estimating model was established by focusing on market environment change rather than verifying preceding research model. Through this study, it was implied that a model could be developed in diversified areas with researchers who estimate detailed turnover by deducing theoretically established result as an empirical data. Therefore, it is hoped by this opportunity that regionally specialized turnover estimation model that may be applied to distribution field and commercial sphere would be developed by quantifying diversified turnover environment variables.