Visual Merchandising Concept for Traditional Market in Korea

Although many studies on visual merchandising of Korean traditional markets have been continued, visual merchandisers have been distorted by the display control center in real situations. Therefore, this study sets both current and future concepts of Visual Merchandising for further discussions and a new complement formulation in Visual Merchandising, This study investigates previous studies with the ways of normative study such as comparing, organizing concepts and relating terms on visual merchandising. Visual Merchandising is suitable for Korean situation, thus, it is important to establish appropriate concepts of it. It can be possible in case of being provided existed researches and all preceding discussions. Visual Merchandising has been an important key to how well establish its visual merchandising in retail planning, and it focused on to organize the visual merchandising concepts. Though the study has many limitations, this study can be better approach by facing the matters squarely and looking at the solutions for the limitations in research areas. Visual Merchandising is not just confined in the field of research. Thus, the challenge can be possible in retail outlets with properly established plan.