Structural Relationship Among Product Attributes, Empathy, Value Consistency and Repurchase Intention

This study was conducted to examine the effect of social enterprise product attributes on empathy, value consistency and repurchase intention. To this end, product attributes were divided into intrinsic and external attribute factors, and empathy was divided into cognitive and emotional factors to examine the impact relationships. Based on the preceding prior studies discussed to achieve this study, the study looked at how inherent and external attributes affect cognitive and emotional empathy. We also identified the impact of product attributes (intrinsic and external) and empathy (cognitive and emotional) on the consistency of values. Finally, we looked at the impact of value matching on repurchase intention. This study looked at the value consistency and impact on repurchase intention based on the nature of social enterprise products. First, the characteristics of products produced by social enterprises were identified, second, the degree of empathy for the social enterprise production products, and third, the value consistency of the social enterprise production products, and fourth. The results of this study are as follows.