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Influence on the Use Intention of Alipay Payment Service by Chinese Korea-Visiting Tourists by Social Welfare Workers

The South Korean government made various efforts in order to attract Chinese tourists, resulting in more and more Chinese tourists flock in South Korea. In 2016, the number of Chinese tourists in South Korea reached 8 million and 60 thousand, and they became the main tourist group in South Korea, surpassing Japanese tourists for the first time (Korea National Tourism Organization, 2017). Nevertheless, increasing numbers of consumers choose to adopt the mobile payment tool instead of cash and credit cards in modern times with developed IT services. Firstly, it is essential to comb the concept of the mobile payment, the review of Alipay and the market situation of Alipay in South Korea.Thirdly, it is indispensable to analyze the effect of the service quality and the personal characteristics of Alipay on satisfaction and trust. Finally, on the basis of the analytic result, analyze the development of the Alipay market and the use of Alipay in South Korea. Moreover, this paper will put forward some flexible strategic plans for the development of Alipay and SMEs (small and medium-sized enterprises) in South Korean.

Abstract

1. Introduction

2. Theoretical Background

3. Research model and Research hypotheses

4. Empirical Analysis

5. Conclusions

References

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