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The portability, functionality, and convenience of smart phones are constantly being updated within a day. With the rapid popularization of 4G communication services and mobile terminals, the nation has entered the era of mobile Internet, and Xiaomi is also developing rapidly. As of August 2014, the number of Xiaomi’s users reached 70 million. In February 2015, the users of Xiaomi exceeded 100 million people. As a transnational industry, Xiaomi has not only developed rapidly in China but also has developed rapidly in Korea. However, through the literature review of the benchmark, there is no relevant study on the Xiaomi mobile phones in the Korean market, so it is necessary to relevant study the Xiaomi mobile phones in the Korean market. According to the results, first, Xiaomi’s system is MIUI system, so it is not convenient for Koreans to use it. Therefore, the system of Xiaomi mobile phone should be improved more simply. Second, while improving the performance of mobile phones, Xiaomi also needs to change its appearance. In order to make more use of Xiaomi smart phones, various styles should be developed. third, Xiaomi should expand the propaganda of the Korean market to the Xiaomi mobile phones to make more people understand Xiaomi mobile phones.

Abstract

1. Introduction

2. Theoretical Background

3. Research Models and Hypothesis

4. Empirical Analysis and Hypothesis

5. Conclusions

References

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