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A study on the Buying of Product Attributes, Personal Traits and Government Policy based on New Energy Vehicle in China

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The biggest common problems in automobile industry around the world are the environment, safety, energy, and convenience, as well as the limitation of environmental regulations, reduction of carbon dioxide, and restrictions on the use of harmful substances. In 2017, the 13th Five-State plan of the Government emphasized the development of China’s new energy auto industry in the next 5 years, especially in 4 directions: the application scale of the new energy vehicles, the quality, and function of the car, the research and development of the battery and the supply chain. First, The function of new energy vehicles plays a positive role in consumers’ desire to purchase, but it will not have a positive impact on consumer satisfaction. Secondly, The economic efficiency and design of new energy vehicles have had a positive impact on consumer satisfaction and purchasing desires. Thirdly, In terms of consumer characteristics, personal innovation and social influence have a positive impact on the purchase of new energy vehicles. Fourthly, Government policy factors have the greatest impact on the purchase of new energy vehicles. Fifthly, From a practical point of view, through the various empirical data and analysis results of new energy vehicles, it can provide more useful information for future manufacturers and sellers of new energy vehicles.

Abstract

1. Introduction

2. Theoretical Background

3. Research model and Research Hypotheses

4. Empirical Analysis

5. Conclusions

References

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