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A Study on the Chinese of Korean E-learning Webpage Continuance Using Intention

In 1933, Korean culture entered into the Chinese market of which the Korean-style video products, costumes, Hip-Hop songs, Korean cuisine and other Korean styles attracted the attention of people. Korean hot air swept through China. Moreover, although there are many researches on e-learning in China, it is very few studies on e-learning in foreign languages such as Korean. Nowadays, the development prospects of online education in China are very good. The rising demand for education and the development of IT technology have provided the impetus for Chinese online education and education has become easy. According to the results, First of all, from the company’s point of view, the management of personal privacy is the most important to users. Secondly, the company should take seriously whether the user has experience or not in promoting a Korean learning website or discovering potential users. Thirdly, in order to gain the user’s satisfaction, it is necessary to improve the quality of corporate lecturers, strengthen web page design and system security, thereby improving user satisfaction and increasing the willingness to use continuously.

Abstract

1. Introduction

2. Theoretical Background

3. Research model and hypothesis setting

4. Empirical analysis and hypothesis verification

5. Conclusions and Limitations

References

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