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A Study on Perceived Technology Acceptance Factors to the Continous Use Intention of Sharing Economy: Focusing on the Didi Chuxing Car Sharing Service

The term “Sharing Economy” was first mentioned in the book ‘Remix’ by Lawrence Lessig, an American jurist professor (Lawrence Lessig, 2008). In 2008, the global financial crisis was closely watched and the sharing economy began to grow up rapidly. In particular, China has a large vehicle sharing market among the various sharing economic sectors, which attracts worldwide attention due to rapid economic growth. The Didi Chuxing vehicle sharing service, also called “Chinese Uber”, is the largest vehicle sharing service platform in China. This study will determine the effect of technology acceptance factors including perceived ease of use, perceived usefulness, perceived reliability and perceived risk, perceived value and satisfaction of Didi Chuxing vehicle sharing service, in addition, this study also examines the causal relationship between perceived value, satisfaction, and continuous use intention.

Abstract

1. Introduction

2. Theoretical Background

3. Research Methodology and Hypothesis

4. Results

5. Research Conclusion and Limits

References

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