The effects of the delivery service quality of online fresh food shopping malls on e-satisfaction and repurchase intention of online customers

In this trend, this study will focuses on the online fresh food shopping malls among the online shopping malls which have been rapidly developing for 20 to 30 years recently. As today’s customers strongly want clean and fresh food, online fresh food shopping malls are divided from general food shopping malls and have been developed exclusively, they are now regarded as one of the fields with the highest potential. The cleanliness and of food is a pivotal issue in principle. However, these days, because of the higher standard of quality of life and well-developed tastes of food, more and more customers want to get fresh, clean, and safe food with reliable origins. There is a high need to supply and increase exclusive online fresh food shopping malls in order to meet these social demands and to provide fresh and clean food to more consumers. It is needed for social and public purposes that improves the customers’ mental and physical health and overall quality of life as well as the business and marketing of the food and beverage industry. his study, based on the awareness of these problems, aims to seek a future-oriented development strategy of online fresh food shopping malls, which are growing rapidly and are expected to have high growth potential.