Evolutionary of Product Quality Control in Chinese Online Shopping Platform

The paper sorts out four-stage evolutionary process of product quality control in Chinese online shopping platform from dynamic perspective. The product quality control in online shopping platform also evolves during this evolutionary process. China’s online shopping platform takes online reputation feedback system, online business alliances, the third party quality inspection and other measures to conduct product quality control. These measures has developed from relatively single online reputation feedback system into a combination of measures with higher information display technology, various and convenient communication channels, product quality commitment, product quality inspection and certification. With the ecological evolution of China’s online shopping market, the product quality control measures evolves from simple to complex, from single move to various measures. So how did this evolution happen? How did its internal mechanism work? What is the rule of product quality control in online shopping platform? This paper will comb and explore all these questions one by one. In order to describe the evolutionary process more clearly and accurately, the paper conducts theoretical analysis on the product quality control in online shopping platform at each development stage of China’s online shopping market, according to the life cycle theories of business ecosystem and e-commerce ecosystem.