Research on the Status Quo and Countermeasures of Cross-border Electronic Commerce in Shandong Province

In recent years, the rapid development of cross-border e-commerce has become an important way for China’s foreign trade and has driven the development of China’s national economy. Coupled with the “One Belt One Road” initiative, China’s cross-border e-commerce ushered in an unprecedented opportunity for development. Shandong Province occupies a superior geographical location and unique product structure characteristics. Its cross-border e-commerce is in a stage of initial development and has a promising future. In 2015, the Shandong Provincial Government promulgated the “Shandong Provincial Action Plan for Cross-border E-Commerce Development” and launched the “635 Project” for cross-border e-commerce. And set a goal about that at the end of 2017, nurtured 600 cross-border e-commerce leading companies, the construction of 30 provincial-level cross-border e-commerce parks, 50 cross-border e-commerce public overseas warehouse. While various policies have promoted the development of cross-border e-commerce, some problems have also arisen. If we seize the opportunities for cross-border e-commerce development, and catch up with the overall pace of cross-border e-commerce development in China, cross-border e-commerce will become a new driving force for Shandong’s foreign trade growth. This article mainly focuses on the status quo and existing problems of the development of cross-border e-commerce in Shandong Province, and puts forward suggestions for optimizing the development of cross-border e-commerce in Shandong Province.