Analysis of Tourist Attraction Management Using Stakeholder Theory
This study focused on differences in the types of possession of tourist attractions (public or private ownership), and conducted comparative studies on overall management. The comparative study of public and private organizations has been actively conducted in the field of business administration, but there is no precedent study comparing and analyzing the tourist attractions In the case of public tourist attraction, the government was classified as a particularly important stakeholder, and the policy by the government was found to affect the motivation, work-related attitude and value of the management and employees. For the private tourist attraction, executive, government, and tourists are categorized as particularly important stakeholders, and they are more active in terms of revenue and interaction with local residents than in public tourist attraction. The contribution of this study is comparative analysis of tourist attraction classified as public ownership and privately owned tourist attraction. It is also a new attempt to analyze result by applying stakeholder theory. Based on the results of the study, practical implications were derived. Based on this, research hypotheses related to incentive schemes were proposed for public tourist attractions, and research hypotheses related to exchange with local residents were suggested for private tourist attractions.
2. Literature Review
3. Research Subjects and Methods
4. Analysis & Results
5. Discussion and Conclusion