The Impact of Value Inclination of SME Members on Organizational Citizenship Behavior: Mediating Effect of Job Satisfaction and Moderating Effect of Perceived Organizational Support

The purpose of this paper is to find out a range of cues that trigger employees to willingly make efforts for corporate development in small and medium enterprises by determining the effects of employees value inclination on their job satisfaction and organizational citizenship behavior as well as how they perceive their organizational support. A total of 126 valid questionnaire sheets collected from SME employees were analyzed with SPSS 24.0 and AMOS 24.0 involving simple regression analysis, multiple regression analysis, hierarchical moderated regression analysis and 3-step mediated regression analysis. The analyses highlighted employees’ personal value inclination had positive effects on their job satisfaction, which in turn enhanced their organizational citizenship behavior. Meanwhile, individualist and collectivist inclination exerted greater effects on job satisfaction and organizational citizenship behavior, respectively, whilst the perceived organizational support moderated the relationship between job satisfaction and organizational citizenship behavior. Hence, CEOs in SMEs should avert any dichotomous analysis of their employees’ value inclination, respect their personal value inclination and apply factors that could raise their job satisfaction. Likewise, SME employees need to make personal efforts for organizational development.