Challenges Faced by Isi-Xhosa Survivalist Entrepreneurs in Butterworth, South Africa

This study sought to determine the challenges faced by IsiXhosa speaking survivalist entrepreneurs in Butterworth, South Africa. In spite of the increasing research on entrepreneurship, there is a dearth in studies that have investigated the challenges faced by Isi-Xhosa survivalist entrepreneurs in Butterworth, South Africa. Adopting a quantitative approach, the survey questionnaire was utilised as the primary data collection tool, and the snowballing sampling method was employed resulting in a sample size of 75 respondents. The results indicated that the lack of support from the government, intense competition, the lack of business skills, limited infrastructure and the lack of funding were some the key the challenges faced by IsiXhosa speaking survivalist entrepreneurs. This study contributes to entrepreneurship literature by uncovering the difficulties faced by survivalist entrepreneurs in small and rural towns in developing countries. The study may be used by governments in developing countries to develop interventions aimed at facilitating the growth and development of survivalist entrepreneurs in small towns and rural areas.