Factors Affecting Industrial 4.0 Adoption in Small and Medium Enterprises

This study to explore and examines the factors affecting 4.0 industrial adoption in enterprises in Ho Chi Minh City. The research model based on the two main research theories is the Technology Adaptation Model (Davis, 1989) and the Theory of Planned Behavior (Ajzen, 1991), and previous literature on technology 4.0 to build conceptual models which appropriate to the research content. Both qualitative and quantitative research methods are applied in the study. Qualitative research is conducted first in the form of in-depth interviews to adjust the conceptual model. Quantitative research was then used to verify the conceptual model. Samples taken by the non-probability method and convenience sampling technical through the official questionnaire for 380 small and medium enterprises have been applying elements of industry 4.0. The results show that in addition to the effect of Intent to Use on Use decision, in the group of independent variables affecting Perceived Usefulness of the business, turning Perceived Saving Cost has the strongest impact, and in the group of independent variables which influence Intent to Use, the Business Resource variable has the strongest impact.