A Study on Export Promotion Strategy of K-Beauty Korean Wave Products: Focused on Cosmetic
This study aims to inquire into strategies for promoting export by investigating the real Korean Wave products of K-Beauty through approaching closer to the formation process of Korean Wave and Korean Wave products. In the first place, this study chose classification method of Korean Wave products from K-Beauty products by examining and reviewing general situations and various factors of Korean Wave. After this process, this study inquired into the strategies for promoting export of K-Beauty products. In the last place, the implications of the study were clarified. The items which benefited most from Korean Wave by the recent Korean Wave fever correspond to cosmetics, accessories, women s wear, cellular phones, confectionery, beverages and cigarettes. In addition to K-Beauty, it will be required to expand the area in a more diversified way toward K-Food, K-Health and K-Town, aiming at sustainable development of Korean Wave.
1. General Aspects of Korean Wave
2. K-beauty Cosmetics Status
3. Risk factors of Korean Wave products of K-Beauty
4. Successful factors of Korean Wave Products of K-Beauty
5. Efficient strategies for export promotion
6. Summary of Research Results and Implications