A Study on Korean Products Distribution through Overseas Purchasing in China
Nowadays, Korean products are prevailing all over the world. Especially in China they including cosmetics, clothes, etc. are very popular. But because of THAAD, China s people can t go or travel to Korea. Instead of travelling Korea, they usually make use of overseas direct purchasing with the booming in current online shopping. Ironically, in spite of bad conditions, they used to buy Korean cosmetics by way of overseas purchasing . Therefore the revenue on Korean cosmetics is growing up more and more. According to the results, first, the security, convenience and information provided by the overseas direct purchase have already had a positive impact on the satisfaction. Second, the quality of the delivery service is composed of four factors: rapidity, reliability, intimacy and correctness. third, the research results indicate that the satisfaction level has a positive impact on the re-purchase intention.
2. Theoretical Background
3. Empirical Analysis