A Study on Predicted Expansion of Electric Vehicles Using the Technology Adoption Life Cycle Model: Focusing on the U.S. Market

With the rise of environmental issues, regulations on carbon emissions of automobiles are rising. In response to this, governments around the world are providing full support for electric vehicles. Accordingly, many market experts expect the electric vehicle market to rapidly develop and expand in the near future. This study aims at providing implications from various angles for the government, companies and individuals by predicting the demand of electric vehicles. This study applied the technology adoption life cycle model based on internal combustion automobiles, digital cameras, and cable TV market data as the main methodology for this. It is expected that this study will provide directions for various strategies to those involved in the electric vehicle industry, future users, and government personnel.