The Analysis of Product Design Effect on Consumer Emotional Satisfaction by Brand Type

When a consumer chooses a product in the market, given the two products with the same price and performance, consumers generally tend to choose products that are more attractive in shape or design. The form of product is the best way to attract consumers attention in the competition market and is an important means of conveying various information to consumers. Companies must provide consumers with a positive belief, in other words, a consumer satisfaction through attractive product forms in the marketplace.

1. Introduction

2. Literature Review

3. Research Methodology

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