A Study on Factors Affecting Turnover Intention of Jewelry Distribution Distributor

The purpose of this study is to analyze the components of internal marketing, job satisfaction, organizational commitment and turnover intention in jewelry distribution companies and to verify the relationship among these components. In order to achieve the purpose of this study, a literature survey related to internal marketing, job satisfaction, organizational commitment and turnover intention was carried out, and an empirical analysis was conducted by the use of a questionnaire method among employees in jewelry distribution companies. In the empirical research, a survey was conducted among 210 individuals working at jewelry distribution companies with the results analyzed. Additionally, Cronbach’s α analysis, factor analysis, and regression analysis were conducted by means of SPSS Window ver 18.0. Among internal marketing components of jewelry distribution companies, the two factors - management support and reward system - have positive (+) effect on job satisfaction and organizational commitment while internal communication and education/training have negative (-) effect on employees turnover intention. Jewelry distribution company employees job satisfaction and organizational commitment have negative (-) effect on their turnover intention. Internal marketing of a jewelry distribution company was positively related to job satisfaction and organizational commitment. Internal marketing, job satisfaction and organizational commitment were negatively related to turnover intention