SCM 시스템 특성이 마케팅 성과에 미치는 영향

The Effects of SCM system Characteristic on Marketing Performance

&nbsp;&nbsp;The purpose of this research is to reestablish the reliability of the decision making of top management, to raise proper understanding of the Supply Chain Management (SCM) system, and to encourage currently depressed domestic enterprises to invest in the information technology. This study develops and tests a model on the effects of marketing accomplishments which are a part of organizational outcomes. The model is theoretically developed based on the review of the previous literature for the SCM system, and an empirical analysis is conducted on the domestic enterprises which have introduced the SCM system.<BR>&nbsp;&nbsp;In more detail, this study has developed and empirically tested hypotheses how system quality, information quality produced by the system, partnership between system enterprises, and internal support activities as successful factors for the system affect perceived usefulness and users&quot; satisfaction degree, how perceived usefulness affects the system&quot;s satisfaction, and lastly how the users&quot; satisfaction degree affects marketing performance.<BR>&nbsp;&nbsp;To test these hypotheses, domestic companies which are currently implementing the SCM system were surveyed in January 2006, and 66 companies responded. From these companies, a total of 162 questionnaires, which are able to be processed statistically, were analyzed, and the Structural Equation Modeling(SEM) analysis was performed using SPSS/PC+(V.11.0), LISREL(V.8.0).<BR>&nbsp;&nbsp;To make successful use of the SCM system, this study suggests that it is required to recognize that the first priority is to establish plans for awareness of the effectiveness of systems related to business performance and outcomes of system users. Also, it is suggested to build strategies to link the awareness of the system&quot;s effectiveness to customer satisfaction, and the study confirms that marketing accomplishment of the SCM system rises as customer satisfaction rate increases.<BR>&nb