관광객의 선택행동 특성에 관한 연구 - 온천리조트를 중심으로

A study on Characters of select behaviors of Tourist (at a spa & resort)

&nbsp;&nbsp;The value of Its visitors is very important factors on selection of a Spa &amp; Resort. The first detailed purpose of this paper is to analyse the differences of select behaviors of a Spa &amp; Resort according to the types of values of the visitors. The second aim is to conduct a research on the characters of select behaviors of the visitors. The third aim is to analyse the degree of satisfaction of the visitors, re-visitation and the intention of recommendation. The fourth purpose is to provide useful materials on analysis about the values of the visitors at various Spa &amp; Resorts and to trigger dramatic effect of recuperation, relaxation with its visitor&quot;s needs met, the maximum of hotel&quot;s management profit at Spa &amp; Resort&quot;s area and programs to activate the region&quot;s economy. Factor Analsis Routine of SPSS Windows Version 10.0 was applied to accomplish the issues of the study. The Applied analysis by research process are as follows; This paper applied Frequency analysis to figure out interviewee&quot;s demographic characters and various using types of the visitors, using their experience of visiting, Select influence, Visiting period, Accommodation they use, Accompanyist, Costs, Season, Transportation, The necessary time.<BR>&nbsp;&nbsp;This paper showed important correlation between the visitors&quot; select attributes and behaviors after using it, between their personal value and behaviors after using it, between their individual value, motive of use and their select behavior of destinations.<BR>&nbsp;&nbsp;In accordance with it, Managers or developer of a Spa &amp; Resort should make a plan after a sufficient review of the visitors&quot; individual value.<BR>&nbsp;&nbsp;The visitor&quot;s value is changing continuously according to the change of spatial, occasional environment and should be assessed by those changes.