소비자 인식도 분석을 통한 외식산업 발전방안 - 패스트푸드를 중심으로

Study to develop the food service industry through the analysis of consumer’s recognition - Mainly focus on fastfood industry

&nbsp;&nbsp;Fastfood industry in Korea grew rapidly. However, now, the fastfood industry in Korea is faced to an atrophic crisis due to the augmentation of consumers&quot; concern about the health.<BR>&nbsp;&nbsp;Accordingly, the following monograph includes the presentation of devices of fastfood development which is through the consumer&quot;s recognition? increasing consumption by developing new articles for presents and bringing down the prices owing to the fact that the main consumers are young stratum such as students who do not make certain incomes.<BR>&nbsp;&nbsp;consumers have a certain tendency of choosing their customary restaurants or famous restaurants. Therefore it is very important to secure regular customers by making the commodities to be branding and managing the customers.<BR>&nbsp;&nbsp;To do such things, industrial advertising through mass media should be positioned in audiences&quot; mind powerfully and the appropriate service quality should be provided to the standard educational level of the main consumption stratum.<BR>&nbsp;&nbsp;Therefore, the consumer’s recognition about the brand should be increased through the quality improvement, a fall in the price, variety and soon.