풍수지리와 점포위치에 관한 고찰

A study on the Feng-Shui and Positioning of Store

The most important two decision-makings which a retail store owner face require which place of the store should geographically be established and which stock should be properly placed on the shelves. The problem of geographic positioning is the decision-making for the store's positioning and stock arrangement within the retail store is the decision-making for the placement store. In order to determine the positioning, the expected area should be analyzed so that the analysis of commercial area can usually be implemented in accordance with retail marketing strategy and therefore the sized of the potential market for example each distric's clientele, competition and, a municipal community's regulations, could be evaluated. But I contend that with only the size of potential market does not give an adequate answer to the problem of a store's positioning. Through the estimation of commercial are in combination with feng-shui, the theory of divination based on topography, the store's position could be selected, taking a positive energy, Gi. This thesis is the starting point of these trials. In the long run, the actual analysis of the study should be continued in a more scientific, systematic, statistical way.