식품 패키지디자인 개발 전략에 관한 연구

A Study on the Development Strategy of the Foods Package Design

The Korean consumer packaged goods industry looks set to become increasingly innovative in 2010 as manufacturers look for new and exciting ways in which to capitalize on the growing health, convenience, practicality, economic and environmental orientation. Customer desire demands for value-added products and high levels of customization will stress the issue of keeping profit margins in the food service industry. Packaging is a important issues, because it adheres to the product throughout the entire food service supply chain. Package design influences the efficiency of the entire chain in terms of functions, features, information and cost aspects. The aim of this study was to make a exploration which the demands of value-added packaging in the food service sector and was carried out in the Korea. The article suggest that there are opportunities to improve packaging solutions to fit better with food service needs.