전통시장 활성화를 위한 상품권 유통방안에 관한 소고(小考)
Reflections on the Distribution of Gift Certificates for vStimulation of Traditional Markets - With a focus on gift certificates in traditional markets -
- 한국유통과학회
- 한국유통과학회 학술대회 논문집
- 2009년 동계 국제학술대회
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2009.1283 - 100 (18 pages)
- 7
As part of the government's efforts to stabilize the people's livelihood in response to the economic downturn arising from the global financial crisis, this research focuses on a more efficient and appropriate political operation of gift certificate issuance (Onnuri, Hope Labor, regional gift certificates) to support the socially disadvantaged class and increase the income of less affluent regions to stimulate local economy through employment opportunities. This study extends beyond a short-term solution for distributors in traditional markets to provide a framework to improve regional competitiveness.
Ⅰ. 서 론
Ⅱ. 상품권 발행 현황과 문제진단
Ⅲ. 상품권 발행 효과 및 개선방안
Ⅳ. 결 론
참고문헌
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