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학술저널

A Conceptual Framework for Measuring Marketing Knowledge

Marketing knowledge has been a long-term interest of both academics and practitioners because it has been believed to affect firms’ performance. However, relatively little effort has been devoted to developing a valid measure of marketing knowledge. Our study reviews the previous studies and presents a conceptual framework for measuring marketing knowledge.

DOMAIN SPECIFICATION

LEVEL OF MARKETING KNOWLEDGE

DISCUSSION

Abstract

REFERENCES

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