학술대회자료
A Conceptual Framework for Measuring Marketing Knowledge
- 한국유통과학회
- 한국유통과학회 학술대회 논문집
- 2009년 동계 국제학술대회
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2009.1217 - 23 (7 pages)
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Marketing knowledge has been a long-term interest of both academics and practitioners because it has been believed to affect firms’ performance. However, relatively little effort has been devoted to developing a valid measure of marketing knowledge. Our study reviews the previous studies and presents a conceptual framework for measuring marketing knowledge.
DOMAIN SPECIFICATION
LEVEL OF MARKETING KNOWLEDGE
DISCUSSION
Abstract
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