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An Empirical Approach to Evaluate Management Performance using the Trading Area Analysis: Focusing on Small- or Medium-sized Businesses

Small- or medium-sized retail businesses face difficulties in the aspects of scale economics or brand recognition as the distribution-industry opens the market, becomes bigger and franchise. Under these circumstances, the most favorable way for a stable management of the businesses is to choose anappropriate location. However, it is difficult for a small- or medium-sized business to evaluate its competitive edge through accurate trading area analysis. This paper proposes measurement models for management performance evaluation using the trading area analysis for the small- or medium-sized retail businesses to easily utilize. In addition, empirical analyses are performed for actual small-sized businesses based on proposed models. It is considered to be helpful manysmall- or medium-sized businesses facing difficult business environment easily check appropriateness of its trading area and management performance despite poor analysis capabilities by using the proposed evaluation model.

Abstract

1. Introduction

2. Related Works

3. Management Performance Evaluation through Business District Analysis

4. Case Analysis

5. Conclusion

References

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