A study of the distribution politics Focused on the Case of China

Introduce : In China, The distributors of different parties involved in the product supply chains, such as retail sales, online retail, franchise, etc. China’s retail market is still highly fragmented with the Top 100 retailers achieving just 9.1% of the market share in 2011, the retail market size of apparel in China was 1,547.1 billion RMB in 2011, representing year-on-year growth rate of 14.0%. The 2011-2016 CAGR is expected to be 9.3%.According to the National Bureau of Statistics (NBS), the total retail sales of consumer goods rose nominally by 14.4% year-on-year (yoy) to reach 9,822.2 billion RMB. The real growth in retail sales was up by 11.2% year-on-year. Chinese online retail market has been growing fast. Online retailing is clearly on the rise. Though not many online apparel players are making money, most of them bet on a future trend that more consumers will shop online while the offline store acts as a showroom. Online retailing is obviously a rising star It accounted for 1.7% of – the market share in 2011, spiked sharply from only 0.2% five years ago. According to IResearch, the transaction value of online retail market was reached 773.6 billion RMB in 2011 accounting for 4.3% ， the total retail sales in china. Franchise business in China is flourishing. According to the China Chain Store and Franchise Association (CCFA), there were about 5,000 franchise businesses in China in 2011, up from 4,500 franchise businesses in 2010. The top 120 franchise businesses in Chinaachieved a total sales revenue of 373 billion RMB in 2011, increased by 9.6% year-on-year.