학술대회자료
The Theoretical Grounds of the Advertisement Comment
- 한국유통과학회
- 한국유통과학회 학술대회 논문집
- 2013년 동계 국제학술대회
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2013.12385 - 387 (3 pages)
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The paper is not a standard thesis with a central argument but a discussion of the theoretical grounds about the given advertisement comment. It will mainly analyze structuralism, Marxism, feminism, traditionalism, discourse transfer and some other aspects related to both linguistics and literary criticism, which should be, in my opinion, the theoretical background for the argumentation in the article in question.
Abstract
Introduction
Ⅰ. Marxism
Ⅱ. Feminism
Ⅲ. Formalism
Ⅳ. Structuralism
Ⅴ. Traditionalism
Ⅵ. Reader- oriented Theory
Ⅶ. Conclusion
References
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