A Study on the Influence of Tourist Spots Preference by the Tourist Information Using SNS Characteristics -focused on China-

Purpose - Tourist information service is growing rapidly by using SNS, The users can get their tourist information conveniently and enjoyably according to their own situation at any time, any place. Under these circumstances SNS tourist information service users are able to further expand their using rage. Now, the rapid spread of the internet and social networking services will lead to great changes in the tourism industry. Thus, with the increase of SNS users it is necessary to reveal the importance of SNS tourist information service as a tool to enable the tourism industry. The purpose of this study is based on the characteristics of SNS usefulness, convenience, interactivity, intimacy and use the diffusivity and reliability as the parameter to reveal their importance in the user's tourist spots preference. Results - First, it has been proved that usefulness has a beneficial impact on diffusion. Therefore, the SNS Tourist Information plays a useful role, and people will read it, believe it, and recommend it. Second, convenience does not have positive effect on diffusion. So there is no impact on proliferation and trust. There are the results of this investigation emphasis on the 20 generations of young people. Thirdly，interactivity has a positive impact on diffusivity. In off-line, the more closer of the social relations are, the more powerful the influence of oral intelligence and the diffusion of intelligence are. Fourthly, intimacy has a positive impact on diffusivity. Just the opposite, intimacy has not positive influence on reliability, which is not consistent with the prior study results. Finally, diffusivity and reliability have positive impacts on the preference of sightseeing places. It means that higher diffusivity and reliability can influence the preference of sightseeing places by sightseeing intelligence's users in SNS. Conclusions - The analysis results are as follows. Firstly, this research verifies that the characteristics o