학술대회자료
A Study of the Impact of Customer Relationship Management (CRM) on Customer Loyalty for the Korean Cosmetics in China
- 한국유통과학회
- 한국유통과학회 학술대회 논문집
- 2013년 동계 국제학술대회
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2013.12113 - 116 (4 pages)
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Ⅰ. Introduction
Ⅱ. Theoretical Background
Ⅲ. Design of the study
Ⅳ. Empirical Analysis
Ⅴ. Conclusions
References
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