A Study on the Influence Factors Affecting the Technology Dealing Negotiations as Aimed at the Promotion of Technology Transfer Commercialization

Purpose – Acceleration of convergence between industries in this era of global competition has imparted marked influence on dealing, distribution and relevant laws of technological assets, thereby enticing great deal of academic and commercial interest on technology dealing. While the traditional distribution structure of commodity had taken unidirectional distribution format of consumers purchasing manufactured commodity from the manufacturers, technological sales of technological assets take the form of bidirectional distribution transaction. Recently, the need to enhance the success rate of commercialization of technology through technology transfer for the results of R&D at national level is being emphasized. However, the technology transfer rate through public research institutes remains at about 23% of the R&D investment, thereby increasing the concerns on the efficiencies of national R&D investments. The main goal of technology transfer is to elevate the technology competitiveness of the nation by commercializing the technological assets that public research institutions have through transfer to enterprises or in Spin-off format. However, the discrepancies in the cognition of the technology being traded between the seller and buyer of the technology at the time of trade negotiation for the sales of technology are making the conclusion of trade negotiation for technology transfer. This Study aims to promote technology transfer commercialization and ultimately make contribution towards enhancement of the success rate of commercialization of technology transfer at national level by deducing the factors that impart influence on the negotiation at the time of technology dealing between the seller and buyer of technology of public research institutions subjected to transfer and sales. Research design, data and methodology – This Study deduced 5 research hypotheses through preceding researches related to technology transfer commercialization-related t