학술대회자료
Study on the using behavior of mobile LBSNS application by privacy concern and personal innovation : Based on the UTAUT2 theory
- 한국유통과학회
- 한국유통과학회 학술대회 논문집
- 2014년 동계 국제학술대회
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2014.1296 - 99 (4 pages)
- 2
Ⅰ. Introduction
Ⅱ. Theoretical Background
Ⅲ. Research Model
Ⅳ. Empirical Analysis
Ⅴ. Conclusions
References
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