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학술대회자료

Analysis on Product Attributes of Home Meal Replacement Through Awareness Difference Between Groups

Purpose – The purpose of this study is to find the difference of degree of significance and satisfaction perceived by university students and ordinary consumers on the HMR product attributes. Research design, data, methodology – IPA was conducted between groups on product attribute to find which differences exists between groups, and university students and ordinary consumers were classified into groups to check the difference of degree of significance and satisfaction perceived by university students and ordinary consumers on the HMR product attributes. Results – It was known that ordinary consumers statistically significantly consider HMR product attributes. And HMR related food companies must continuously maintain taste, cooking method, manufacturing date, expiration date, and safety on current products. Conclusions – This result will provide information to food companies that produce·supply HMR products on which parts should be supplemented and improved.

1. Introduction

2. Theoretical Background

3. Research design, data, and methodology

4. Results and Conclusions

References

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