An Introduction on Hotel O2O Application

This study is to examine the attributes of O2O APP which is applied in O2O and to positively investigate how such characteristics of O2O APP affect on satisfaction, reliability, and the intention of continuous use.

1. Introduction

2. Theoretical Framework

3. Theoretical Consideration about Satisfaction, Reliability, and the Intention of Continuous Use.

4. Empirical and Hypothesis Test

5. Conclusion

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