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학술대회자료

A Study on Social Shopping Curation App Attributes

The purpose of this study is to find out the attributes of social shopping curation app and users' individual characteristic factors and to empirically figure out how social curation app attributes and users' individual characteristic factors affect expectation of effort, expectation of result, constant intention to use.

1. Introduction

2. Theoretical Framework

3. Research model and hypothesis verification

4. Analysis of Actual Proof and Hypothesis Verification

5. Conclusion

References

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