State and Future Strategies of Social Commerce

Online shopping mall consists of open market, general shopping mall and private shopping mall. Open market and general shopping mall such as G Market, Auction and 11th Street are mostly large scaled shopping mall to allow a lot of users to make use of it. In Korea, Internet has been well supplied to various kinds of persons to build up Internet network anytime and anywhere. E-commerce in Korea has been developed in many areas to be likely to develop continuously. Small e-commerce businesses have been managed by large business: This study adopted subject of social commerce. E-commerce is to sell various kinds of products on Internet and has advantages of less cost and time. So, other areas are allowed to spend money. Consumers need not to walk for long distance when shopping to increase time efficiency. Some of large businesses have problem of monopoly, and small business merchants sell at large scaled enterprises. The study examined social commerce enterprise s problems and solutions. Social commerce enterprise shall have directions and consumer s roles. Not only enterprises but also consumers shall help each other to have win-win strategies. Enterprises shall not take wrong way when looking for profit only and shall tell consumers to take correct way and to develop social enterprises.