State, Problems and Supplementation of Coupang

In the beginning, coupang started with concept of social commerce. Cooperative buying of many persons can buy products at inexpensive price to be free from advertising cost. In such a way, Coupang built up its own distribution system to grow up and to be e-commerce business having its own distribution system in Korea. Coupang has constructed nationwide distribution net with warehouses to employ delivery persons and to deliver to any place in the nation within one day, and has made Coupang man stimulating consumer s emotion. Growth had problems not to overcome yet. The greatest problem was considerable increase of fixed cost, and decreased at no increase of earning. Rapid growth made adverse effect to let persons at customer control department complain much. So, the author suggested adjusting and/or keeping in order of logistics system. Lessening of fixed cost can apply new service as much as less expense. Bench marking of logistic system of Amazon can make uniform and/or full automatic system to lessen expenses remarkably. And, unattended delivery and drone system can build up delivery system in stable way. Second, chatbot service using artificial intelligence can alleviate consumer s complaint. DB of users frequent questions shall be built up to store answers and to reply immediately and to let Coupang develop.