Problems of Lotte Omni Channel

Consumers like to consume in intelligent way to produce various kinds of consumption ways. Show-roomer makes use of commodity at department store to buy inexpensively by using coupon on Internet and card discount. Omni channel of e-commerce can satisfy consumers needs and demand. E-commerce is used at daily life the most. People experienced e-commerce much to think of problems and reformation. This study shall investigate omni channel of e-commerce. This study shall investigate enterprises making use of omni channel and Lotte s omni channel of live in omni that is used and advertised in Korea. Mobile market has been developed owing to smart phone to destroy border with online, offline and mobile. Omni channel is governed not by enterprises but by customer. The omni channel shall destroy border with enterprise to combine channel in organic way and to give consumers unified experience. Goal of omni channel is to let consumers make use of one shop by online, offline and mobile. With well organized omni channel, consumers may buy same product at same price, quality and conditions at all of the shops.